Taking part in the world of e-commerce is more important now than ever before. An online presence lets your business reach more customers, leaving behind the restrictions of a physical location. If you aren't cultivating your e-commerce brand, your competition is — and with purchasing just a click away, it's too easy to lose that potential sale.
Your e-commerce strategy can serve as the showroom for your products, accessible from any smartphone, tablet, or laptop anywhere in the world. Your online store is open 24 hours a day, and you don't need to pay a sales associate to man the register.
Carillon® ERP has heard the call for integrated e-commerce capabilities and responded with Shopping Cart — a fully integrated e-commerce solution for both B2B and B2C businesses, benefiting both your customers and your sales reps. The phrase "fully integrated" gets thrown around a lot when talking about ERP software, but the definition takes on extra meaning at Carillon. Our modules don't simply "talk" to one another through duplicate databases — we build every piece of technology within the core system to produce a truly integrated software package. As with all Carillon® ERP functionality, Shopping Cart can be hosted on-premise or in the cloud.
What Customers Can Do
Customers of Carillon® ERP Shopping Cart users can browse for products without an additional login, view special pricing set up specifically for them or their organization, see product details and pictures with zooming capabilities, purchase items in various volumes (individually, by the case, or a custom parameter), choose flexible shipping options including multiple ship-to destinations or in-person pickup, and view order history and reorder products.
What Sales Reps Can Do
Sales reps of Carillon® ERP Shopping Cart users can access client information such as credit status and order history, place orders for customers and check on order and invoice status, create and manage quotes, view pricing and product availability, and review personal sales analysis and performance statistics.
Customizable and Searchable
Shopping Cart is customizable to help project your company's branding. Adjust system parameters to include your logo, colors, defined fonts, and more. You can also feature specific products to push sales on certain items. Because online consumers often search by characteristics rather than exact product names, Shopping Cart offers broad search capabilities covering price range, producer, brand, characteristics, unit of measure, user-definable categories, and — for beverage industry clients — vintage and proof ranges.
E-commerce is already a priority among consumers and a viable method to grow your business. Shopping Cart makes it more efficient, too.
For more information about Shopping Cart and Carillon® ERP's e-commerce capabilities, please contact us.